Retail Safari were appointed in July 2016 to provide a Field Labour & Evangelism team to the top 54 technology stores in greater BKK focusing on qualifying consumers around Surface and Windows.
Our Solution
Recruit a dedicated team of 54 Brand Ambassadors with an emphasis on “cultural fit” for both Microsoft and the retail partners to deliver an exceptional experience in store.
Create a community of experts and interactive portal through a social media platform ensuring continuous engagement and visibility of achievements.
Collect detailed session reporting and provide sales, product, customer and market insights to Microsoft via the Microsoft global reporting program - RepTool.
Rollout of tablets and training for Brand Ambassadors and Program Management team on effective use, process and compliance of RepTool.
Results
Thailand ranked #1 worldwide in H1 2017 for device sales in Premium stores.
56% of interactions results in a demonstration.
1 in 3 demonstrations results in a sale.
Stakeholder feedback has been positive with the team viewed as a major asset in-store and back to the Microsoft business.
GLOBAL
AU
BE
CH
FR
DE
ES
HK
IE
IN
IT
NL
SG
TH
UK
VN
