Case Studies

Consumer Activation, Events and Promotions
The challenge

HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.

Our Solution

To fulfil the clients requirements we have taken the following steps:

  • A hot air balloon was stationed near the stadium in order to improve brand awareness.
  • Interactive consumer activations to promote the HTC brand.
  • Live music on HTC branded stage.


  • Increased brand awareness.
  • Substantial number of consumer activations and interactions.

Case studies

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