Case Studies
GSK Acti Grow

Consumer Activation, Sampling
The challenge

GSK along with CPM decided to launch a HFD specially targeted towards toddlers studying in pre-schools. They decided to conduct health checkups across different schools in India. Discussions were conducted with parents about their child’s mental and physical growth and Acti Growth was recommended as the right HFD

Our Solution

To fulfill Clients requirements we took the following steps:

  • We decided to setup a branded live sampling counter inside the school premises.
  • Set up a branded display with posters and product sampling
  • Free check-up with a doctor for the children in the presence of parents and wet sampling to children


  • Covered 635 schools across the country
  • 51,000 health checkups conducted and perscriptions generated

Case studies

Connect with us


We gebruiken cookies om u de beste online ervaring te geven. Door akkoord te gaan, accepteert u het gebruik van cookies in overeenstemming met ons cookiebeleid.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.

  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

  • wordpress_test_cookie


Decline all Services
Accept all Services