Case Studies
Coca Cola

Sales, Field Sales
The challenge

CPM Thailand operates the field merchandising of 519 outlets covering major retailers including Makro, Tesco Lotus, Big C, Tops, The Mall, Foodland and other supermarkets with a fully dedicated field merchandising team of 270 heads.

Our Solution

The team of Modern Trade specialists have clear in-store tasks matched with an allocation to time to maximise their effectiveness and ROI in every store:

  • Manage the Coca-Cola fundamentals
  • Active selling at shelf included in call time allocation
  • Stock reporting and out of stock SKUs
  • Install promotional POPs
  • Track promotions & marketing activities of competitors
  • Check daily promotional price movement per outlet
  • On-time reporting and analytics


Achieved all of Thainamthip’s KPI for in-store.

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