Case Studies

Consumer Activation, Events & Promotions
The challenge

As a CSR initiative, Aviva wanted to create book wall to collect old books, recycle it and distribute new books to under privileged children.

Our Solution
  • Create India’s longest book wall at Ansal Plaza ampetheatre using iron structure and flex branding.
  • Larger than life size dummy of the logo.
  • Using street play to communicate how education is important for under privileged children


  • More than 130,000 books collected
  • The effort was graced by Education Minister of Delhi and Cabinet Minister, Govt. of India and appreciated the cause

Case studies

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