Case Studies

Sales Promotion, Store Staff
The challenge

ASICS has asked CPM to help roll out their Sell Out Staff program. ASICS wants the service to various stores such as; Intersport, Perry Sport & Daka Sports. It’s all about increased sales.

Our Solution

In the Benelux 25 SA’s are working every shopping night & Saturday (12 hours in total) in store to increase the sales as they are an ASICS specialist in store.
Maximizing sales through an efficient, flexible and trustworthy solution that creates great store experience.

Key focus area’s:

  • Recruit, retain the best and most talented people in the market with s sports background
  • Face to face coaching to drive increased sales performance
  • EAssociate rewards linked to performance
  • Making sure sell-out is optimised by having focus on stock level and display opportunities
  • Super associates with deep brand Knowledge


A highly motivated and results driven field sales team due to increased focus on Field Coaching and Learning & Development (training program), delivering the following results:

  • Achieving international sales targets (+ 40% uplift per door)
  • The existing store staff's knowledge of ASICS is increasing

Case studies

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