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Experiential and Sampling

Connecting an audience with brands

At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.

As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.

Live events, experiential and retail experience

We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.  

Active selling and sampling

Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.

Digital and hybrid experiences

We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.

CPM International Group of Companies

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Introducing ACTiON from CPM

In een wereld waar de consument een perfecte integratie met de digitale wereld verwacht, sluit jij hier straks perfect op aan. Of het nu gaat om persoonlijk advies, productpresentatie, training of klantenservice – ACTiON is dé video-oplossing. Dankzij getrainde media experts, een AV-kit en branded live studio’s is ACTiON het nieuwe go-to v-commerce platform. De consument kiest de tijd en plaats, jij regelt de ultieme online merkervaring.