Merging online and offline

Retail is still detail

For the past few years, e-commerce has rapidly grown from a fresh idea into a booming billion-euro business. And today we know that most consumers in-store interact with their smartphones during physical store-visits and check for reviews or competitive offers.

This consumption behaviour is rapidly becoming the new norm, merging online and offline retail, and becoming the new way of shopping. Which means a new way of promoting products for retailers.