
CPM Netherlands is a PepsiCo partner since the beginning of October 2018 and is responsible for the field services in Retail en Away from home. CPM provided two teams with a total number of 23 Sales Representatives. The business is split in to two areas: Fixed and Flex. On a dedicated base, our Fixed team lays there focus on perfect shelving and increasing sales through the deployment of local promotions. With our CPM Flex team we give PepsiCo access to extra capacity in a high flexible way.
Results
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CPM Switzerland recruited a dedicated sales promotion team who had experience in selling. The sales promotor team is highly trained and motivated through sales training programme and regular coaching by CPM project management team. Monthly reporting via online tools and management summaries every quarter.
A CPM Field Sales Coach visits the sales promotion team to measure the performance with an external reporting tool.
Merchandising / logistics managed by CPM in cooperation with an external logistics specialist.
Results
Strong augmentation of the sales figures for Tea machines and Tea capsules.
Increased market share in Switzerland
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Provide Nestlé with a well-informed and profesionnal Sales Demonstration team who are able to explain the revolutionary nutrition baby system. This product requires a set of specific capabilities. Sales demonstators need to undersand the economic aspect of this promotion but also need to have the knowledge to advise customers. We guarantee both by casting only the best sales demonstrators, provide robust training, and accompanying them along their work in baby stores and baby fairs to ensure targets are being met.
Results
a big quantity of machines sold
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