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Category Archives: Sales

Services

*Shopt is dé beloningsapp voor zelfstandige ondernemers,
waarmee merken de sales verhogen in de horeca & out of home wereld.

*Shopt is een beloningss-app die merken en zelfstandige ondernemers met elkaar verbindt. Ondernemers kunnen mooie cash-back deals sluiten. Merken kunnen op een kosten efficiënte manier het marktaandeel van producten verhogen in de horeca of out of home.

Wat kun je met *Shopt?
1. Je distributie vergroten door het activeren van nieuwe verkooppunten
2. Schapaandeel & compliance vergroten
3. Marketing & nieuws onder de aandacht van ondernemers brengen
4. Waardevolle informatie verzamelen d.m.v. audits
5. Ondernemers belonen als ze POS materiaal plaatsen.

*Shopt werkt effectief op zichzelf, kan naast je sales team ingezet worden en kan zelfs je sales team (deels) vervangen.

Na een erg succesvolle start in de UK, zal *Shopt in Q4 2020 in Nederland live gaan. Wil jij als merk meer weten over de mogelijkheden van deze app en een gratis demo aanvragen, stuur dan een mail naar: Shopt@cpm.nl

Meer weten over *Shopt?

Een greep uit onze services...

Service Merchandising

Fantastische sales promotie kunnen inverkopen op het hoofdkantoor? Nu nog een excellente executie op de winkelvloer! Voor de implementatie van de displays en/of opbouwen van in-store theaters kunnen we u eveneens van dienst zijn.

Visual Merchandising

What you see is what you get! Alleen hoe borg je continuïteit en eenduidigheid in het winkelbeeld of winkelpresentatie? En wat als je al Internationaal bedrijf synergie wilt over de landen? CPM en haar visual merchandisers weten als geen ander hoe belangrijk zichtbaarheid is voor u.

Detail Online

Detail is CPM’s unieke en revolutionaire online tool, waarmee we gemiste verkoopkansen opsporen bij reseleer websites. Zo krijg je weer grip op je online sales en kun je met enkele acties je sales verhogen.

Product lancering

Eindelijk is het nieuwe product daar! Maar nu? Nu moet iedereen het gaan zien en beleven. CPM kan de gehele lancering ondersteunen. Van het controleren van de beschikbaarheid, het inverkopen, service merchandising, visual merchandising, een actieve promotie of actieopbouw. We maken er samen een succesvolle lancering van.

POS Merchandising

Hoe simpel kan het zijn Point of Sale materialen te plaatsen op locatie? Daar denken wij toch iets anders over. Met de juiste aanpak en een goede (digitale) instructies zijn we al goed op weg. Maar de opvolging, feedback en vervolgstappen maken dat wij samen met onze klanten continu blijven verbeteren en innoveren.

Case studies

Microsoft

SONY OMG!

McCain

General Mills

HTC

P&G

Vans

Heineken

GSK

Lucozade Ribena Suntory

Kennismaken?

Vind een Sales Oplossing

Case Studies

ASICS

Sales Promotion, Store Staff

The challenge

ASICS has asked CPM to help roll out their Sell Out Staff program. ASICS wants the service to various stores such as; Intersport, Perry Sport & Daka Sports. It’s all about increased sales.

Our Solution

In the Benelux 25 SA’s are working every shopping night & Saturday (12 hours in total) in store to increase the sales as they are an ASICS specialist in store.
Maximizing sales through an efficient, flexible and trustworthy solution that creates great store experience.

Key focus area’s:

Recruit, retain the best and most talented people in the market with s sports background
Face to face coaching to drive increased sales performance
EAssociate rewards linked to performance
Making sure sell-out is optimised by having focus on stock level and display opportunities
Super associates with deep brand Knowledge

Results

A highly motivated and results driven field sales team due to increased focus on Field Coaching and Learning & Development (training program), delivering the following results:

Achieving international sales targets (+ 40% uplift per door)
The existing store staff's knowledge of ASICS is increasing

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Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

PepsiCo

Merchandising, POS Merchandising, Sales, Field Sales

The challenge

CPM Netherlands is a PepsiCo partner since the beginning of October 2018 and is responsible for the field services in Retail en Away from home. CPM provided two teams with a total number of 23 Sales Representatives. The business is split in to two areas: Fixed and Flex. On a dedicated base, our Fixed team lays there focus on perfect shelving and increasing sales through the deployment of local promotions. With our CPM Flex team we give PepsiCo access to extra capacity in a high flexible way.

Our Solution

We changed the current recruitment process of PepsiCo. With a pro-active approach in which we start recruiting new talent before vacancy's appear, we have been able to fill vacancies quickly. We introduced speed dates as a new effective way to interview candidates.
We have set-up a solid back office support team that provides al necessary support to the people in the field (For example; HR activities and Fleet management) and who are also responsible for the client service to PepsiCo.
We initiated multiple innovative efficiency initiatives in order to create savings for PepsiCo in time and money.

Results

Always enough capacity and working with the best people
A transparent, efficient and fun recruitment process
Happy people in the field because they are enabled with the right tools to do their work
Delivering efficiency's and savings. Increasing the ROI.

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Tags displays field sales fmcg in-store merchandising merchandising merchandising service pos displays retail retail displays sales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Microsoft Field Sales Team

CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft

The challenge

CPM provide a full time field sales team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution

Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.

Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

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Tags brand amabassadors brand experience field sales in-store selling in-store training it / technology merchandising microsoft pos merchandising sales demonstrator training

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Eir

CPM Ireland manage eir SMB Inside Sales Team

The challenge

Customer acquisition for eir business providing fixed line, mobile, Broadband and Wi-Fi to SMB customers.
CPM’s inside sales team support new customer acquisition through the provision of Sales Management, Digital Executives and Lead Generation Executives.
CPM also provides account management services for a portion of high value SMB customers.

Our Solution

CPM provide an outsourced telephone account management team of 10 full time permanent sales professionals dedicated to Inside Sales for eir.
CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our client in the eir SMB business channel.

Results

Digital Executives increased Sales volumes by 200% compared to previous outsourced partner.
Lead Generators cost 57% of a Field sales resource and have improved the channels sales performance by 12% by having quality appointments set for the field teams.
Each Telephone Account Managers proactively manages a base of 400 SMB accounts along with dealing with inbound care queries and upsells to both groups of customers.

Contact us today for more information

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Tags b2b sales customer aquisition direct sales it / technology sales telephone account management telesales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Eir

CPM Ireland delivers Direct Sales for eir in the Consumer Market

The challenge

eir and CPM’s consumer sales relationship has existed for over 16 years. CPM currently recruit, train, and manage over 80 full time field sales representatives nationwide in a tough sales and regulatory environment. We also provide excellent operational support in terms of HR, order processing, complaint handling, data management and customer Insight. CPM regularly utilise venue and event marketing to increase eir sales opportunities on a campaign basis.

Our Solution

The CPM/eir consumer sales team provides a flexible and dynamic channel to market consisting of 1 Client Service Manager, 1 National Sales Manager, 6 Regional Sales Managers and 80 Field Sales Representatives. Activity covers all 26 counties and a lead base of over half a million potential customers in every city, town and village in Ireland.

eir Consumer Markets & CPM Management teams work in partnership to develop strategies and action plans that deliver business objectives.

Results

2,080 calls (per day)
900 customer contacts
100 sales closed and processed on site
Average 2.4 products sold per customer
Detailed tactical information collected from every sale
Daily product and customer insight provided to client from 6 regional hubs

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Tags consumer sales it / technology sales telecoms telephone account management telesales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

MarketStar

CPM Barcelona manage Telephone Account Management for one of the market leading IT companies

The challenge

We are the Scale Software Alliances Team part of the Software and Services Group at one of the biggest IT companies worldwide.
Our role is to provide software and solution development companies with the resources necessary to help them in the development endeavours resulting in revenue generation for both parties.Telephone Account Managers have to be technically, sales and marketing savvy – able to switch from advising on optimum development code to negotiating partner benefits for their accounts.

Our Solution

CPM provides a team of 20 multi-lingual Enabling Managers providing telephone, email and face-to-face Account Management & Inside Sales service to software development companies.
We do this by
- Providing the accounts with the technical disclosures and engineering resources to define, build, test and deploy their software solutions for the Architecture and Hardware Platforms.
- Guiding the accounts through the testing of their software and solutions at various stages of development.
- Ensuring access to sourced marketing benefits, such as promotions, white papers, webinars, events participation.

Results

We are part of a global team for spanning 5 GEO areas. Since the team is based in Barcelona we constantly delivered at or above expectations on goals, demonstrating a quick adaptability to a challenging business environment. In FY 2016 the EMEA team exited the year with a performance at over 300% of the cumulated goals.

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Tags it / technology sales telephone account management

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Federal Mogul Sales Force

CPM Germany increasing brand awareness and raising demand within the independent automotive workshop sector

Federal-Mogul is a global automotive supplier with two independent business parts. Federal-Mogul Motorparts delivers a huge product portfolio with more than 20 worldwide known brands to the global automotive aftermarket. Furthermore the company supplies the producers concerning the OEM division with products like brake linings, chassis parts and wipers.

- Collecting and checking data of independent automotive workshops (target group)

- Generation of Insights based on the needs of the target group

- Sensitization of independent automotive workshops for existing OEM-Status

- Presentation of FM4ME-program within the target group

- Registration of workshops to FM-CAMPUS

- Recruiting experienced sales reps with automotive experience

- First contact to workshops is initiated through our International Contact Centre in Barcelona

- Client visits and interviews about current market situation based on questionnaire with approximately 50 questions on parts usage, current wholesaler etc.

- Participating in wholesale fairs with Federal Mogul sales team

- Registering Leads & Cases and immediate delivery to Federal Mogul

- Weekly supervision through team leader incl. progress reviews and handling of individual cases

- Digital daily reporting via Retail Motus

50% initial visit success rate in regard to 100% questionnaire completion!

- Total numbers of independent automotive workshops: approximately 5.700

- Total number of planned visits: 3.780

- Total number of field staff: 3

- National team leader

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Tags automotive brand awareness contracted sales forces international contact centre sales sales force

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

SSE Airtricity

CPM manage SSE Airtricity Field Sales

The challenge

To provide a high quality ethical sales solution to acquire new customers for SSE residential market. Selling Electric and Gas.
To capture tactical information from all customer contacts that is submitted to SSE to support enhancement of customer product & service propositions.
To provide the sales support function that allows for timely order fulfilment for customers.

Our Solution

CPM have built an outsourced team of 40 full time permanent sales professionals.
The sales team is supported by a National Sales Manager, Regional Sales Managers and Team Coaches.
Ancillary support is provided by a Learning & Development Specialist and a Sales Support Executive.
CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our SSE Airtricity client.

Results

CPM acquired 5,300 customers for SSE from May – December 2016
Forecasting acquisition of over 12,000 customers in 2017

Share this

Tags direct sales energy sales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Manor

Sales , Sales Promotion

The challenge

We provide professional and highly motivated Sales Promotions teams for Manor stores who promote the Manor credit card and try to win new cardholders. We have built a strong sales promotion team who are able to reach client’s targets. The selection of the promoters is a crucial part in this promotion as the requirements are very specific and targets are high. After an in-depth training, sales promoters are informing customers inside the Manor Stores about the benefits of the Manor-Card and are convincing them to sign the application form right at their booth. With very detailed and regular reporting, as well as follow-up training, we ensure that our team are in-line with the targets of our client

Our Solution

Sales Promotions team of 40 promoters
342 promotional days over the whole year
57 Manor stores in 57 cities all over Switzerland
Regular sales promoter training

Results

Over 4,000 new Manor Card holders
Average of 12 credit cards per sales promoter

Share this

Tags field sales it / technology merchandising microsoft pos merchandising

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

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Category Archives: Sales

Microsoft Field Sales Team CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft

Eir CPM Ireland manage eir SMB Inside Sales Team

Eir CPM Ireland delivers Direct Sales for eir in the Consumer Market

MarketStar

Federal Mogul Sales Force

SSE Airtricity CPM manage SSE Airtricity Field Sales

Archives

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Microsoft Field Sales Team

CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft

Eir

CPM Ireland manage eir SMB Inside Sales Team

Eir

CPM Ireland delivers Direct Sales for eir in the Consumer Market

SSE Airtricity

CPM manage SSE Airtricity Field Sales