Category Archives: POS Merchandising

Case Studies
Danone

Audit, Survey, Field Research
The challenge

In 2020, Danone / Danio will come on the market with a new Danio variant. The consumer will be able to choose from 3 flavours (liquorice, tompouce or speculaas) which flavour will be produced. Danio asked CPM to collect consumer surveys in selected stores.

Our Solution

We recruited a Danio team that covered 94 supermarkets of Jumbo & Plus. The promoter was standing in front of a fully branded & filled Coolio. Equipped with an I-pad and a branded T-shirt, they asked the consumer; "Which flavour do you prefer?" The consumer was able to vote on the I-pad, by selecting his favourite flavour. This project was also supported by a social media campaign, so people were able to vote online.

Results

And the new flavour is……. Tompouce. In 2020 we finally can taste this new flavour.

  • We collected 26.000 votes in store
  • 100% store coverage
  • Good quality promotors

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Case Studies
Jumbo

Merchandising, Store Remodeling
The challenge

Jumbo supermarkets are constantly building a new formula to offer the best service, the largest and best assortment and the lowest price. For this reason, they convert existing stores to the latest, newest concept and build new stores. To achieve this, they need staff with the right experience and knowledge. In CPM they found a partner to help them remodeling the stores.

Our Solution

We have developed a training course. This includes a shelf remodeling module at the office, an e-learning and a day in the field to learn and experience all assets of the job. In the store we work with experienced teams under the leadership of a team leader. The shelf remodel teams have an extensive experience/background in retail- or convenience stores. The team leader is an experienced convenience store manager/- owner.
We can guarantee quality, speed and efficiency by making each team member responsible for his/her own product groups. This made us the preferred supplier for remodeling the Jumbo stores in the Benelux.

Results

  • Remodeled 155 stores in 4 years in the Netherlands, and now expanding to Belgium
  • We developed an efficient way of working within our teams, what makes us finish the job before the deadline
  • Experienced and motivated employees/teams
  • Experienced team leaders with “Jumbo” knowledge

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Case Studies
Blokker

Merchandising, Store Remodeling
The challenge

The Blokker stores are being converted to a new concept “de newest Blokker” and in CPM they found a partner to help them remodel the stores. After the first transformation they launched an improved version of the concept, “everything for in your house”.

Our Solution

We have divided the Netherlands in 6 regions with their own fixed team.
By creating these teams we could guarantee quality, expertise, efficiency and transmission of knowledge to the store staff.
4 dedicated project leaders are based in the clients office. They are responsible for the remodeling process from A-Z and the first contact person for our teams. The client service team is overall responsible and based in the CPM office.

Results

  • Above 800 stores in 3 years in the Netherlands
  • 55 stores in Belgium
  • Successful implementation of new product launches
  • Saving of 20% on the hours per store (after the first year)

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