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Category Archives: Our Clients

Case Studies

Goodyear

Sales Promotion

The challenge

Goodyear asked CPM Netherlands to help with the promotion of Goodyear tires at various dealers like Mercedes-Benz, Jaguar/Landrover and BMW. At first Goodyear needed market information before they could roll-out the promotion wave. For wave 1 the goal was to gather information by completing a survey per dealer. In the 2nd wave the promotion team did a promotion around a campaign, where dealers received a discount by ordering a certain amount of tires. The end goal for this promotion is to gather information, to increase the Goodyear visibility at the dealers and to promote the campaign, so the dealers will buy and sell more Goodyear tires.

Our Solution

We created a team of 2 enthusiastic female sales promoters. They received an intensive training, enough POS materials and a mini with Goodyear tires. In the first wave they asked the dealers to participate in a small survey. In this round they received information, so we could measure the potential for Goodyear at all the dealers. Based on this information we organized wave 2, where the promoters were able to place POS materials and sell in the campaign.

CPM Responsibilities:

Make the dealers participate in the survey
Create a sell-in plan based on the gathered information
Place POS materials
Sell-in the campaign

Results

We were able to explain the campaign at 89% of the visited dealers.
At 81% of the dealers we were able to talk about the market and the campaign
The outcome of the waves was so successful, that Goodyear decided to do 4 waves with CPM the next year

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Chep

Field Research team provide Auditing and Service visits for Chep across Europe

The challenge

CHEP is a global provider of supply chain solutions serving in more than 60 countries. CHEP offers a wide range of logistics and operational platforms and support services that are designed to increase performance and lower risk while improving environmental sustainability. CHEP’s 12,500 employees and approximately 300 million pallets and containers deliver comprehensive coverage and exceptional value, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco and Nestlé. These products can generally be recognized by their blue colour and CHEP logo.

Our Solution

CPM provides a range of services to support CHEP with locating, auditing and recovering their assets. Field research agents ensure the location behaviour adheres to CHEP policy with the aim of improving flow in the CHEP distribution and return model.

Results

Improved turnaround time for returning empty pallets to CHEP
Real-time monitoring about pallet status/situation

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Our Clients

Testimonials

All Testimonials
Retail
FMGC
Consumer Electronics
IT/Technology
Automotive
Health & Beauty
Energy
Financial

Copy of “CPM is the right partner for us and a partner we can always rely on. It’s fun to work with you.”

2nd May, 17

financial

Copy of “Only with your help was it possible to provide all involved with an excellent environment that was both inspiring and encouraging.”

2nd May, 17

Health & Beauty

“Today’s partnership is very good. We have grown together as true partners”

2nd May, 17

Consumer Electronics

“CPM has been our preferred and reliable partner in setting up a team of external employees for years.The teams are operating on a very high professional level and partly as a result of this Heineken became the undisputed number 1 in the Field Sales Force Of The Year competition in 2013.”

2nd May, 17

Automotive

“Excellent staffing in all service areas, great expertise adn quality through continuity in client teams”

2nd May, 17

Energy

“Today’s partnership is very good. We have grown together as true partners”

2nd May, 17

Consumer Electronics

“CPM has been our preferred and reliable partner in setting up a team of external employees for years.The teams are operating on a very high professional level and partly as a result of this Heineken became the undisputed number 1 in the Field Sales Force Of The Year competition in 2013.”

2nd May, 17

Automotive

Copy of “Only with your help was it possible to provide all involved with an excellent environment that was both inspiring and encouraging.”

2nd May, 17

Health & Beauty

“Excellent staffing in all service areas, great expertise adn quality through continuity in client teams”

2nd May, 17

Energy

Copy of “CPM is the right partner for us and a partner we can always rely on. It’s fun to work with you.”

2nd May, 17

financial

Our Clients

Case Studies

Laatste Case Studies
Retail
FMCG
Consumer Electronics
IT/Technology
Automotive
Health & Beauty
Energy
Financial

Now TV

10th November, 17

CPM Ireland provide a full time field sales team for Now TV

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SSE

6th July, 17

CPM manage SSE Airtricity field sales

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Sony

13th June, 17

Consumer Activation, Retail Activations

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eir Inside Sales Team

17th October, 17

CPM Ireland manage eir smb inside sales team

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Samsung

13th June, 17

Sales, Field Sales

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Nescafé Dolce Gusto

13th June, 17

CPM Switzerland run a 2,500+ days in-store sales promotion to drive sales for Nescafe

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eir consumer sales

17th October, 17

CPM Ireland manage consumer sales on behalf of eir

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ASICS

15th January, 20

Sales, Field Sales

Active Selling

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5th June, 17

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

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ASICS

15th January, 20

Sales, Field Sales

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13th June, 17

Sales, Field Sales

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10th June, 17

Merchandising, POS Merchandising, Sales, Field Sales

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PepsiCo

15th January, 20

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Blokker

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Blokker

Jumbo

15th January, 20

Merchandising, POS Merchandising, Sales, Field Sales

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Danone

16th January, 20

Merchandising, POS Merchandising, Sales, Field Sales

Auditing

Heineken

10th June, 17

Sales, Sales Force, Merchandising, POS Merchandising

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Vans

13th June, 17

Merchandising, Visual Merchandising

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Manor

13th June, 17

Sales , Sales Promotion

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Nescafé Dolce Gusto

13th June, 17

CPM Switzerland run a 2,500+ days in-store sales promotion to drive sales for Nescafe

Case Studies

P&G

13th June, 17

Sales, Field Sales

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Mars

10th June, 17

Merchandising, POS Merchandising, Sales, Sales Academy

Case Studies

Innocent

10th June, 17

Merchandising, POS Merchandising, Sales, Field Sales

Case Studies

PepsiCo

15th January, 20

Merchandising, POS Merchandising, Sales, Field Sales

Case Studies

Jumbo

15th January, 20

Merchandising, POS Merchandising, Sales, Field Sales

Case Studies

Heineken

10th June, 17

Sales, Sales Force, Merchandising, POS Merchandising

Case Studies

McCain

10th June, 17

Merchandising, Consumer Activation, Retail Activation

Case Studies

General Mills

10th June, 17

Merchandising, Consumer Activation, Retail Activation

Case Studies

P&G

10th June, 17

Merchandising, POS Merchandising

Case Studies

FMCG brand

17th May, 17

Customer Experience, Multilingual Customer Support

Case Studies

FMCG Client

17th May, 17

Customer Experience, Multilingual Customer Support

Case Studies

Migros

13th June, 17

Consumer Activation, Sampling

Case Studies

Coca Cola

17th May, 17

Sales, Field Sales

Case Studies

Olay

17th May, 17

Sales Activation, Beauty Ambass

Active Selling

Danone

14th June, 17

Consumer Activation, Sampling

Case Studies

GSK Acti Grow

17th May, 17

Consumer Activation, Sampling

Case Studies

Pepsico

19th May, 17

Sales, Field Sales

Case Studies

FMCG Brand EMEA

20th September, 17

CPM Barcelona managing the multilingual consumer careline for FMCG Brand in our International Contact Centre

Case Studies

GSK

30th May, 17

Sales, Field Sales

Case Studies

Heineken

10th June, 17

CPM Netherlands supporting Sales Force for Heineken

Case Studies

GSK

30th May, 17

Merchandising, POS Merchandising

Case Studies

Mead Johnson

31st May, 17

Consumer Activation, Sampling

Case Studies

Lucozade Ribena Suntory

31st May, 17

Sales, Field Sales, Merchandising, POS Merchandising

Case Studies

GSK Women’s Horlicks

10th June, 17

Consumer Activation, Sampling

Case Studies

Now TV

10th November, 17

CPM Ireland provide a full time field sales team for Now TV

Case Studies

Samsung

13th June, 17

Sales, Field Sales

Case Studies

Microsoft Surface and Windows

5th June, 17

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

Case Studies

Bosch

17th May, 17

Auditing, Mystery Shopping

Auditing

Bosch

17th May, 17

Auditing, Mystery Shopping

Auditing

Bosch

13th June, 17

Sales, Field Sales, Sales promotion, Consumer Activation, Sales Demonstration, Brand Activation

Bosch

eir Inside Sales Team

17th October, 17

CPM Ireland manage eir smb inside sales team

Case Studies

eir consumer sales

17th October, 17

CPM Ireland manage consumer sales on behalf of eir

Case Studies

Microsoft Surface and Windows Field Sales Team

17th October, 17

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

Case Studies

MarketStar

20th September, 17

CPM Barcelona manage Telephone Account Management for one of the market leading IT companies

Case Studies

Hardware Club

19th May, 17

Consumer Activation, Active Selling

Active Selling

Lenovo

31st May, 17

Sales, Sales Acadamy

Case Studies

Microsoft

5th June, 17

Merchandising, POS Merchandising

Case Studies

Microsoft

5th June, 17

Sales, Retail Sales

Case Studies

HTC

10th June, 17

Consumer Activation, Active Selling

Active Selling

HTC

10th June, 17

Consumer Activation, Events and Promotions

Case Studies

HTC

10th June, 17

Consumer Activation, Retail Activation

Case Studies

HTC

10th June, 17

Merchandising, Visual Merchandising

Case Studies

Microsoft

5th June, 17

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

Case Studies

Agilent Technologies

6th March, 17

Sales, Telephone Account Management

Agilent Technologies

Airbnb

17th May, 17

Customer Experience, Multi-Lingual Customer Experience

Airbnb

MarketStar

17th May, 17

Sales, Telephone Account Management

Case Studies

Microsoft

17th May, 17

Consumer Activation, Brand Ambassadors

Active Selling

Mercedes-Benz

14th June, 17

Merchandising, Visual Merchandising

Automotive

Goodyear

29th August, 19

Merchandising, Visual Merchandising

Automotive

BMW Events 2016 & 2017

30th May, 17

Consumer Activation, Events and Promotions, Sales, Telesales

Automotive

BMW Swiss Moto

13th June, 17

Consumer Activation, Events and Promotions

Automotive

BMW Zurich Film Festival

13th June, 17

Consumer Activation, Events and Promotions

Automotive

Federal Mogul Sales Force

19th September, 17

CPM Germany increasing brand awareness and raising demand within the independent automotive workshop sector

Automotive

Max Factor

14th June, 17

Sales, Sales Force, Merchandising

Active Selling

Coty

10th June, 17

Merchandising, Visual Merchandising

Case Studies

Olay

17th May, 17

Sales Activation, Beauty Ambass

Active Selling

PHILIPS

30th May, 17

Consumer Activation, Sampling

Case Studies

SSE

6th July, 17

CPM manage SSE Airtricity field sales

Case Studies

Manor

13th June, 17

Sales , Sales Promotion

Case Studies

VISA

14th June, 17

Consumer Activations, Event and Promotions

Case Studies

Aviva

14th June, 17

Consumer Activation, Events & Promotions

Case Studies

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Services

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Category Archives: Our Clients

All Testimonials

Retail

FMGC

Consumer Electronics

IT/Technology

Automotive

Health & Beauty

Energy

Financial

Copy of “CPM is the right partner for us and a partner we can always rely on. It’s fun to work with you.”

Copy of “Only with your help was it possible to provide all involved with an excellent environment that was both inspiring and encouraging.”

“Today’s partnership is very good. We have grown together as true partners”

“CPM has been our preferred and reliable partner in setting up a team of external employees for years.The teams are operating on a very high professional level and partly as a result of this Heineken became the undisputed number 1 in the Field Sales Force Of The Year competition in 2013.”

“Excellent staffing in all service areas, great expertise adn quality through continuity in client teams”

“Today’s partnership is very good. We have grown together as true partners”

“CPM has been our preferred and reliable partner in setting up a team of external employees for years.The teams are operating on a very high professional level and partly as a result of this Heineken became the undisputed number 1 in the Field Sales Force Of The Year competition in 2013.”

Copy of “Only with your help was it possible to provide all involved with an excellent environment that was both inspiring and encouraging.”

“Excellent staffing in all service areas, great expertise adn quality through continuity in client teams”

Copy of “CPM is the right partner for us and a partner we can always rely on. It’s fun to work with you.”

Laatste Case Studies

Retail

FMCG

Consumer Electronics

IT/Technology

Automotive

Health & Beauty

Energy

Financial

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