CPM recruited and retained sales merchandisers for Heineken for more than a decade already. These merchandisers are working closely together with the Heineken representatives.
By working closely together, we ensure that the 2 teams are complement to each other and feel like “one green team”. Running the operation is about selecting the right talents from the market, training them and giving them support & coaching on the job. Retailers do experience one team with a seamless collaboration and outstanding performance. With a team of approx. 27 Sales Merchandisers each Heineken Sales Representative has the availability of ± 1,5 FTE.

The Sales Merchandisers are delivering first class in-store merchandising execution on demand and they are responsible for increasing product availability & driving sales by:

• the presentation & optimization of the Heineken brands on the beer shelf and in the coolers;
• creating second placements by building up promotional displays;
• placing POS materials & instore theaters;
• increasing product availability & drive sales 90% of all retailer stores

With our teams and our detailed store reporting system, we deliver our insight-influence-sales brand promise for over a decade now.