CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.
Our Solution
Shop-in-shop solutions/stands in all Swiss DYI outlets
All shop-in-shop staffed with CPM-/Bosch- Sales Experts
Product and brand activation
Build strong relationship with consumers
Product demonstration outlining product superiority via knowlegde and competence
Results
The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS
Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.
Our Solution
We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.
Responsibilities :
Promote and sell in the benefits of Sony’s higher end products in-store
Sales support
Support retailer events
Train retail teams
Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.
Results
Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.
A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.
Our Solution
The following collaterals were produced and deployed:
Posters
Scrolls
Standees FSDU
Danglers
Headers
Results
Increased brand visibility on the re-launch of the category.
92% score on brand visibility in the first 3 days.
94% score on additional spots.
Increased product availability and visibility of the titles and catalogues in the category and stores.
CPM provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.
Our Solution
Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
Rectify all low level merchandising / display issues in store and escalate all others to Client
Results
Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.
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