Category Archives: Consumer Electronics

Case Studies

Bosch

Sales, Field Sales, Sales promotion, Consumer Activation, Sales Demonstration, Brand Activation

The challenge

CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.

Our Solution

Shop-in-shop solutions/stands in all Swiss DYI outlets
All shop-in-shop staffed with CPM-/Bosch- Sales Experts
Product and brand activation
Build strong relationship with consumers
Product demonstration outlining product superiority via knowlegde and competence

Results

The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS

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Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

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Case Studies

Sony

Consumer Activation, Retail Activations

The challenge

Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.

Our Solution

We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.

Responsibilities :

Promote and sell in the benefits of Sony’s higher end products in-store
Sales support
Support retailer events
Train retail teams

Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.

Results

Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.

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Tags it / technology sales telephone account management telesales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

SONY OMG!

Merchandising, POS Merchandising

The challenge

A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.

Our Solution

The following collaterals were produced and deployed:

Posters
Scrolls
Standees FSDU
Danglers
Headers

Results

Increased brand visibility on the re-launch of the category.
92% score on brand visibility in the first 3 days.
94% score on additional spots.
Increased product availability and visibility of the titles and catalogues in the category and stores.

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Tags it / technology sales telephone account management telesales

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Microsoft

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

The challenge

CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution

Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.

Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

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Tags brand amabassadors brand experience consumer electronics field sales in-store selling in-store training it / technology merchandising microsoft pos merchandising sales demonstrator training

Case studies

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Bosch

Auditing, Mystery Shopping

The challenge

CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.

Our Solution

Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
Rectify all low level merchandising / display issues in store and escalate all others to Client

Results

Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.

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Tags auditing consumer electronics merchandising pos merchandising

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Category Archives: Consumer Electronics

Microsoft CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

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CPM provide a dedicated, full-time field sales team across Ireland for Microsoft