CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.
Our Solution
Shop-in-shop solutions/stands in all Swiss DYI outlets
All shop-in-shop staffed with CPM-/Bosch- Sales Experts
Product and brand activation
Build strong relationship with consumers
Product demonstration outlining product superiority via knowlegde and competence
Results
The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS
Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.
Our Solution
We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.
Responsibilities :
Promote and sell in the benefits of Sony’s higher end products in-store
Sales support
Support retailer events
Train retail teams
Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.
Results
Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.
CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for General Mills.
A robust team of 115 in-store promoters, 29 merchandisers covering 950 Modern Trade outlets spread across 12 major cities of India.
Our Solution
Key Deliverables:
Consumer engaging encouraging product sampling and increased sales
Gaining product visibility and share of shelf for General Mills products
Reporting of stock availability to minimize ‘Out of Stock ’
Ensuring promotion compliance and asset execution
Ensuring FIFO and hence reducing expiry stock
Gathering market intelligence and reporting
Results
Increase in sales at the particpating outlets
Gain in share of shelf and prodcut visibility
Month on month decrease in the expiry stock quantity
CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for McCain.
A robust team of 128 promoters, 50 merchandisers and 10 supervisors covering 350 stores across 32 cities to accomplish the desired results.
Our Solution
Key Deliverables:
Consumer engagement encouraging product sampling
Placement of products to capture maximum product visibility share
Daily stock availability status and reporting ‘out of stock ’ for immediate corrective actions
Tracking and implementation of promotions and visibility
Maintenance of deep freezer enabling optimum product quality
Provide client reporting and analytics
Results
Increase and sustain product visibility share for McCain products.
Increase incremental sales in particpating outlets.
CPM’s Retail Activation team managed the new product launch of the HTC Sensation and HTC Chacha mobile phones in top metros.
The objective of the activity was to promote both phone models amongst youths in metro cities like Delhi & Mumbai. The activity was interactive including a Compare engaging with the crowd outlining the features of the phones . Other activities included a photo opportunity with picture taken using the Sensation to highlight the 10 megapixel quality.
Our Solution
CPM conceptualised and designed the entire activation programme. The touch points were shopping malls where the footfall is high and visited by younger generation.
Results
1084 product demonstrations were given over a period of 4 days
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