Goodyear asked CPM Netherlands to help with the promotion of Goodyear tires at various dealers like Mercedes-Benz, Jaguar/Landrover and BMW. At first Goodyear needed market information before they could roll-out the promotion wave. For wave 1 the goal was to gather information by completing a survey per dealer. In the 2nd wave the promotion team did a promotion around a campaign, where dealers received a discount by ordering a certain amount of tires. The end goal for this promotion is to gather information, to increase the Goodyear visibility at the dealers and to promote the campaign, so the dealers will buy and sell more Goodyear tires.
Our Solution
We created a team of 2 enthusiastic female sales promoters. They received an intensive training, enough POS materials and a mini with Goodyear tires. In the first wave they asked the dealers to participate in a small survey. In this round they received information, so we could measure the potential for Goodyear at all the dealers. Based on this information we organized wave 2, where the promoters were able to place POS materials and sell in the campaign.
CPM Responsibilities:
Make the dealers participate in the survey
Create a sell-in plan based on the gathered information
Place POS materials
Sell-in the campaign
Results
We were able to explain the campaign at 89% of the visited dealers.
At 81% of the dealers we were able to talk about the market and the campaign
The outcome of the waves was so successful, that Goodyear decided to do 4 waves with CPM the next year
CPM assist in identifying and selecting the venue, then make an appointment with the owner. Once we verify that the venue meets the criteria of Meetic we will present the concept to the owner and negotiate the best offer in a face to face meeting. We will validate all the contractual terms and conditions and proceed to book the venue for the event.
CPM will collect all data elements needed to validate the activation.
Welcome drink offered to all first time attendees as an icebreaking mechanism.
Our Solution
To fulfil the clients requirements we have taken the following steps:
2 Events per month in Bern and Zurich.
2 Field Sales Mangers for each city.
Venue selection, negotiations and activation – relationship with 3 bars per each city.
Demonetization come up with an opportunity to push digital transactions across India. Therefore, Visa along with CPM planned to deploy the decals across major cities in India for consumer activation activity.
Our Solution
TRO manages Visa’s Operation Code blue Program . Wherein we have deployed the branding elements (Soft POSM) across 8 different cities.
POSM included:
Stickers, Danglers, Acrylic Stands
Major Cities – Delhi, Mumbai, Bangalore, Kolkata, Goa
BMW (Schweiz) AG is a new main partner at the “ZFF” - Zurich Film Festival. CPM was delighted to be a part of this new partnership and provided events personnel to support this prestigious event. In this context, we offered a shuttle or test ride with the BMW i3 on the two ZFF weekends, not only for the stars but for all festival guests.
Our Solution
The event was over 6 days with 2 pick-up spots
We supplied 3 Hostesses/Hosts and 9 Drivers, the welcome desk and check-in
Results
Strengthened and Increased the brand awareness and image of the BMW i3
CPM Switzerland AG has the pleasure to support BMW Motorrad since 2014. We recruited 9 Hostesses to support the Swiss Moto event.
The tasks of the hostess was to welcome the visitors on the BMW booth, lead- generation for test drives, newsletters and information material. Generating sales was the task of the retailer and salesmen.
Our Solution
9 Hostesses to support the 4 day event
Project setup consulting
Recruiting of hostesses
Briefing and training
Trouble shooting
Visits to check POS compliance
Results
Strengthened and Increased the brand awareness of BMW Motorrad.
Increased lead-generation by 13% in comparison to the previous year.
HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.
Our Solution
To fulfil the clients requirements we have taken the following steps:
A hot air balloon was stationed near the stadium in order to improve brand awareness.
Interactive consumer activations to promote the HTC brand.
Live music on HTC branded stage.
Results
Increased brand awareness.
Substantial number of consumer activations and interactions.
Consumer Activation, Events and Promotions, Sales, Telesales
The challenge
CPM manages the audience acquisition ,the on ground registration and feedback management for the BMW Experience Tour, BMW Golf Cup International, M-Performance Training, Auto Expo, Bridal Fashion Weeks, India Art Fair and Product Launches. These are 18 city tours with each city spanning for 3 to 4 days. The success of the events is when the right segment of BMW buyers attend the Event and experience BMW cars. Some Events are to showcase product capabilities and features and some are for loyalty and brand building.
Our Solution
CPM supports the activity through their telesales team in the call centre in New Delhi to acquire prospective customer .
The invite process is managed by CPM including physical and e Invites.
Registration Desk, Data management, customer profiling on the ground during the event is also managed by CPM.
Results
19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
63 Events, 17117 Attendees & 5391 Enquires in 2016
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