CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field sales team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
Customer acquisition for eir business providing fixed line, mobile, Broadband and Wi-Fi to SMB customers.
CPM’s inside sales team support new customer acquisition through the provision of Sales Management, Digital Executives and Lead Generation Executives.
CPM also provides account management services for a portion of high value SMB customers.
Our Solution
CPM provide an outsourced telephone account management team of 10 full time permanent sales professionals dedicated to Inside Sales for eir.
CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our client in the eir SMB business channel.
Results
Digital Executives increased Sales volumes by 200% compared to previous outsourced partner.
Lead Generators cost 57% of a Field sales resource and have improved the channels sales performance by 12% by having quality appointments set for the field teams.
Each Telephone Account Managers proactively manages a base of 400 SMB accounts along with dealing with inbound care queries and upsells to both groups of customers.
CPM Ireland delivers Direct Sales for eir in the Consumer Market
The challenge
eir and CPM’s consumer sales relationship has existed for over 16 years. CPM currently recruit, train, and manage over 80 full time field sales representatives nationwide in a tough sales and regulatory environment. We also provide excellent operational support in terms of HR, order processing, complaint handling, data management and customer Insight. CPM regularly utilise venue and event marketing to increase eir sales opportunities on a campaign basis.
Our Solution
The CPM/eir consumer sales team provides a flexible and dynamic channel to market consisting of 1 Client Service Manager, 1 National Sales Manager, 6 Regional Sales Managers and 80 Field Sales Representatives. Activity covers all 26 counties and a lead base of over half a million potential customers in every city, town and village in Ireland.
eir Consumer Markets & CPM Management teams work in partnership to develop strategies and action plans that deliver business objectives.
Results
2,080 calls (per day)
900 customer contacts
100 sales closed and processed on site
Average 2.4 products sold per customer
Detailed tactical information collected from every sale
Daily product and customer insight provided to client from 6 regional hubs
CPM’s Retail Activation team managed the new product launch of the HTC Sensation and HTC Chacha mobile phones in top metros.
The objective of the activity was to promote both phone models amongst youths in metro cities like Delhi & Mumbai. The activity was interactive including a Compare engaging with the crowd outlining the features of the phones . Other activities included a photo opportunity with picture taken using the Sensation to highlight the 10 megapixel quality.
Our Solution
CPM conceptualised and designed the entire activation programme. The touch points were shopping malls where the footfall is high and visited by younger generation.
Results
1084 product demonstrations were given over a period of 4 days
HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.
Our Solution
To fulfil the clients requirements we have taken the following steps:
A hot air balloon was stationed near the stadium in order to improve brand awareness.
Interactive consumer activations to promote the HTC brand.
Live music on HTC branded stage.
Results
Increased brand awareness.
Substantial number of consumer activations and interactions.
Ensuring brand visibility and product training with 1,400 in-store demonstrators, 40 team leaders and 2 trainers across India.
Our Solution
1. Creating awareness by engaging shoppers, removing the barriers to purchase and increasing sales and brand loyalty.
2. Helping the customers understand HTC products.
3. Ensuring all In-store demonstrators and trainers are up to date
4. Provide real-time sales reporting & tracking.
Results
Increased brand visibility of HTC.
Help to create live experiential demonstrations to engage shoppers.
Help to increase sales of HTC products.
Relationship development with retailler and consumers.
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
CPM provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
CPM on a Campaign basis provide merchandising services for new Office, Surface and Windows POS throughout Harvey Norman, PC World and independent PC retailers across the Island of Ireland.
Our Solution
A flexible merchandising team nationwide.
Deployed within 48 hours.
Due to the tactical nature of the Campaign reporting provided via CPM App Tactical Retail Force rather than Microsoft’s own REP Tool.
Results
Merchandising completed in all stores within agreed timelines ROI not measured on this activity
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