Mercedes-Benz contacted CPM Nederland looking for an outsourced sales agency with the goal to continuously improve the look and feel of their dealerships in the Netherlands. This included supporting the dealers by implementing and (re)place seasonally all their POS materials as per 2012 in and around the dealers. In addition to providing a team of merchandisers CPM was also responsible for the full coordination of this process and implementation.
Our Solution
We developed a dedicated and passionate team of Visual merchandisers including project coordination and support taking into consideration all necessary facilitating from Mercedes-Benz
CPM Responsibilities:
Performing the Visual merchandising activities in 3 rounds every year (spring, summer, autumn)
Collecting license plate information in-field
Merchandising activities:
(Re)placement of visual in-store merchandising;
(Re)placement of promotion displays;
(Re)placement of car information stands;
Results
19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
63 Events, 17117 Attendees & 5391 Enquires in 2016
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