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Category Archives: Goodyear

The challenge

Goodyear asked CPM Netherlands to help with the promotion of Goodyear tires at various dealers like Mercedes-Benz, Jaguar/Landrover and BMW. At first Goodyear needed market information before they could roll-out the promotion wave. For wave 1 the goal was to gather information by completing a survey per dealer. In the 2nd wave the promotion team did a promotion around a campaign, where dealers received a discount by ordering a certain amount of tires. The end goal for this promotion is to gather information, to increase the Goodyear visibility at the dealers and to promote the campaign, so the dealers will buy and sell more Goodyear tires.

Our Solution

We created a team of 2 enthusiastic female sales promoters. They received an intensive training, enough POS materials and a mini with Goodyear tires. In the first wave they asked the dealers to participate in a small survey. In this round they received information, so we could measure the potential for Goodyear at all the dealers. Based on this information we organized wave 2, where the promoters were able to place POS materials and sell in the campaign.

CPM Responsibilities:

Make the dealers participate in the survey
Create a sell-in plan based on the gathered information
Place POS materials
Sell-in the campaign

Wij bieden onze Automotive klanten een premium customer service en lead generatie via onze sales teams.

Wij hebben ruime ervaring binnen alle sectoren van de Automotive branche.
Zo bieden wij onze klanten een sterke mix van sales, merchandising, management, experiential marketing en consumer experience activiteiten.

Campagnes die we met ons Automotive team uitvoeren zijn gericht op sales, leads genereren, dealer engagement, pop-up stores, dealer auditing, incentive programma’s, Mystery shopping, showroom activatie en merchandising.