Category Archives: Danone


Case Studies
Danone

Audit, Survey, Field Research
The challenge

In 2020, Danone / Danio will come on the market with a new Danio variant. The consumer will be able to choose from 3 flavours (liquorice, tompouce or speculaas) which flavour will be produced. Danio asked CPM to collect consumer surveys in selected stores.

Our Solution

We recruited a Danio team that covered 94 supermarkets of Jumbo & Plus. The promoter was standing in front of a fully branded & filled Coolio. Equipped with an I-pad and a branded T-shirt, they asked the consumer; "Which flavour do you prefer?" The consumer was able to vote on the I-pad, by selecting his favourite flavour. This project was also supported by a social media campaign, so people were able to vote online.

Results

And the new flavour is……. Tompouce. In 2020 we finally can taste this new flavour.

  • We collected 26.000 votes in store
  • 100% store coverage
  • Good quality promotors

Case studies

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Case Studies
Danone

Consumer Activation, Sampling
The challenge

Danone along with CPM decided to launch ‘Smoothie’ a fortified flavored milk with nutrition in competition with Amul Kool and Nestle Fun Shake. A product sampling activity was conducted to create product visibility and improve brand awareness.

Our Solution

To fulfill Clients requirements we took the following steps:

  • Distribution of engagement activities like coloring sheet, puzzle etc.
  • Explaining importance of milk by distributing product literatures.
  • Magic shows to engage children.

Results

  • 122 schools covered
  • 127,000 product samples distributed

Case studies

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