In 2020, Danone / Danio will come on the market with a new Danio variant. The consumer will be able to choose from 3 flavours (liquorice, tompouce or speculaas) which flavour will be produced. Danio asked CPM to collect consumer surveys in selected stores.
Our Solution
We recruited a Danio team that covered 94 supermarkets of Jumbo & Plus. The promoter was standing in front of a fully branded & filled Coolio. Equipped with an I-pad and a branded T-shirt, they asked the consumer; "Which flavour do you prefer?" The consumer was able to vote on the I-pad, by selecting his favourite flavour. This project was also supported by a social media campaign, so people were able to vote online.
Results
And the new flavour is……. Tompouce. In 2020 we finally can taste this new flavour.
Danone along with CPM decided to launch ‘Smoothie’ a fortified flavored milk with nutrition in competition with Amul Kool and Nestle Fun Shake. A product sampling activity was conducted to create product visibility and improve brand awareness.
Our Solution
To fulfill Clients requirements we took the following steps:
Distribution of engagement activities like coloring sheet, puzzle etc.
Explaining importance of milk by distributing product literatures.
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