Bridgestone's Sales Manager contacted CPM in order to promote their new incentive programme, called AREA Bridgestone in the Netherlands. The goal was to get companies interested in joining the incentive programme. The tactical sales representatives visited the top 400 independent car dealers to promote and explain the programme supported by the distributor Inter-Sprint.
Our Solution
Setting a visit strategy and sharing ideas on how to approach this in the best way, we recruited, trained and developed a field team of 4 sales representatives. The responsibilities of the team where promoting the programme, provide education on the plan and how to use the programme, sell-in the programme and support on location the visibility of the programme using POS materials especially designed for the programme.
Results
Thanks to the outstanding enthusiasm and performance of the field team we realised an overwhelming result (ix 256) vs. the initial expectation of 25% that would likely participate.
Wij bieden onze Automotive klanten een premium customer service en lead generatie via onze sales teams.
Wij hebben ruime ervaring binnen alle sectoren van de Automotive branche.
Zo bieden wij onze klanten een sterke mix van sales, merchandising, management, experiential marketing en consumer experience activiteiten.
Campagnes die we met ons Automotive team uitvoeren zijn gericht op sales, leads genereren, dealer engagement, pop-up stores, dealer auditing, incentive programma’s, Mystery shopping, showroom activatie en merchandising.
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