Category Archives: AWARDS


Case Studies
Danone

Audit, Survey, Field Research
The challenge

In 2020, Danone / Danio will come on the market with a new Danio variant. The consumer will be able to choose from 3 flavours (liquorice, tompouce or speculaas) which flavour will be produced. Danio asked CPM to collect consumer surveys in selected stores.

Our Solution

We recruited a Danio team that covered 94 supermarkets of Jumbo & Plus. The promoter was standing in front of a fully branded & filled Coolio. Equipped with an I-pad and a branded T-shirt, they asked the consumer; "Which flavour do you prefer?" The consumer was able to vote on the I-pad, by selecting his favourite flavour. This project was also supported by a social media campaign, so people were able to vote online.

Results

And the new flavour is……. Tompouce. In 2020 we finally can taste this new flavour.

  • We collected 26.000 votes in store
  • 100% store coverage
  • Good quality promotors

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Case Studies
Jumbo

Merchandising, Store Remodeling
The challenge

Jumbo supermarkets are constantly building a new formula to offer the best service, the largest and best assortment and the lowest price. For this reason, they convert existing stores to the latest, newest concept and build new stores. To achieve this, they need staff with the right experience and knowledge. In CPM they found a partner to help them remodeling the stores.

Our Solution

We have developed a training course. This includes a shelf remodeling module at the office, an e-learning and a day in the field to learn and experience all assets of the job. In the store we work with experienced teams under the leadership of a team leader. The shelf remodel teams have an extensive experience/background in retail- or convenience stores. The team leader is an experienced convenience store manager/- owner.
We can guarantee quality, speed and efficiency by making each team member responsible for his/her own product groups. This made us the preferred supplier for remodeling the Jumbo stores in the Benelux.

Results

  • Remodeled 155 stores in 4 years in the Netherlands, and now expanding to Belgium
  • We developed an efficient way of working within our teams, what makes us finish the job before the deadline
  • Experienced and motivated employees/teams
  • Experienced team leaders with “Jumbo” knowledge

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Case Studies
Blokker

Merchandising, Store Remodeling
The challenge

The Blokker stores are being converted to a new concept “de newest Blokker” and in CPM they found a partner to help them remodel the stores. After the first transformation they launched an improved version of the concept, “everything for in your house”.

Our Solution

We have divided the Netherlands in 6 regions with their own fixed team.
By creating these teams we could guarantee quality, expertise, efficiency and transmission of knowledge to the store staff.
4 dedicated project leaders are based in the clients office. They are responsible for the remodeling process from A-Z and the first contact person for our teams. The client service team is overall responsible and based in the CPM office.

Results

  • Above 800 stores in 3 years in the Netherlands
  • 55 stores in Belgium
  • Successful implementation of new product launches
  • Saving of 20% on the hours per store (after the first year)

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Case Studies
ASICS

Sales Promotion, Store Staff
The challenge

ASICS has asked CPM to help roll out their Sell Out Staff program. ASICS wants the service to various stores such as; Intersport, Perry Sport & Daka Sports. It’s all about increased sales.

Our Solution

In the Benelux 25 SA’s are working every shopping night & Saturday (12 hours in total) in store to increase the sales as they are an ASICS specialist in store.
Maximizing sales through an efficient, flexible and trustworthy solution that creates great store experience.

Key focus area’s:

  • Recruit, retain the best and most talented people in the market with s sports background
  • Face to face coaching to drive increased sales performance
  • EAssociate rewards linked to performance
  • Making sure sell-out is optimised by having focus on stock level and display opportunities
  • Super associates with deep brand Knowledge

Results

A highly motivated and results driven field sales team due to increased focus on Field Coaching and Learning & Development (training program), delivering the following results:

  • Achieving international sales targets (+ 40% uplift per door)
  • The existing store staff's knowledge of ASICS is increasing

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Case Studies
PepsiCo

Merchandising, POS Merchandising, Sales, Field Sales
The challenge

CPM Netherlands is a PepsiCo partner since the beginning of October 2018 and is responsible for the field services in Retail en Away from home. CPM provided two teams with a total number of 23 Sales Representatives. The business is split in to two areas: Fixed and Flex. On a dedicated base, our Fixed team lays there focus on perfect shelving and increasing sales through the deployment of local promotions. With our CPM Flex team we give PepsiCo access to extra capacity in a high flexible way.

Our Solution
  • We changed the current recruitment process of PepsiCo. With a pro-active approach in which we start recruiting new talent before vacancy's appear, we have been able to fill vacancies quickly. We introduced speed dates as a new effective way to interview candidates.
  • We have set-up a solid back office support team that provides al necessary support to the people in the field (For example; HR activities and Fleet management) and who are also responsible for the client service to PepsiCo.
  • We initiated multiple innovative efficiency initiatives in order to create savings for PepsiCo in time and money.

Results

  • Always enough capacity and working with the best people
  • A transparent, efficient and fun recruitment process
  • Happy people in the field because they are enabled with the right tools to do their work
  • Delivering efficiency's and savings. Increasing the ROI.

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Case Studies
Goodyear

Sales Promotion
The challenge

Goodyear asked CPM Netherlands to help with the promotion of Goodyear tires at various dealers like Mercedes-Benz, Jaguar/Landrover and BMW. At first Goodyear needed market information before they could roll-out the promotion wave. For wave 1 the goal was to gather information by completing a survey per dealer. In the 2nd wave the promotion team did a promotion around a campaign, where dealers received a discount by ordering a certain amount of tires. The end goal for this promotion is to gather information, to increase the Goodyear visibility at the dealers and to promote the campaign, so the dealers will buy and sell more Goodyear tires.

Our Solution

We created a team of 2 enthusiastic female sales promoters. They received an intensive training, enough POS materials and a mini with Goodyear tires. In the first wave they asked the dealers to participate in a small survey. In this round they received information, so we could measure the potential for Goodyear at all the dealers. Based on this information we organized wave 2, where the promoters were able to place POS materials and sell in the campaign.

CPM Responsibilities:

  • Make the dealers participate in the survey
  • Create a sell-in plan based on the gathered information
  • Place POS materials
  • Sell-in the campaign

Results

  • We were able to explain the campaign at 89% of the visited dealers.
  • At 81% of the dealers we were able to talk about the market and the campaign
  • The outcome of the waves was so successful, that Goodyear decided to do 4 waves with CPM the next year

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August, 20th 2019 – Barcelona

CPM Barcelona shortlisted for 4 ECCCSA

 

CPM is delighted to announce that we have been shortlisted in four categories of the 19th  European Contact Centre and Customer Service Awards (ECCCSA); recognising industry leaders and innovators in the fields of Customer Experience and Contact Centres.

 

Under the Operational Effectiveness category; CPM has been shortlisted for Best Outsource Partnership with our partner, Agilent Technologies and Most Effective Improvement Programme in partnership with Airbnb.

 

In addition, our Airbnb Quality Management Team have been selected as finalists for Best Quality Team and CPM’s inhouse Talent and Development Team are finalists under Best Contact Centre Support Team category.

 

CPM is thrilled be to be shortlisted for 4 awards at the ECCCSA 2019; recognising our continued commitment to deliver operational excellence and innovation in CX and Sales. We are extremely proud of our strategic client partnerships and are excited to be have reached finalist stage with our clients, Agilent Technologies and Airbnb. I would like to wish all teams the very best of luck for the finalist stage,” says Fiona Whelan, Managing Director.

 

Winners will be announced on Tuesday 26th November 2019 at the ceremony taking place at Evolution venue at Battersea Park in London. Fiona Bruce, journalist and TV presenter, will be holding the evening that will host the most CX talented professionals.

 

Original finalist shortlist available here.

 

About the ECCCSA

As the longest running and largest awards programme in the customer contact industry, the European Contact Centre and Customer Service Awards (ECCCSAs) recognise organisations across Europe that are leading the way in delivering exceptional service to customers.

 

Highly regarded for its robust judging process, the ECCCSAs award organisations that value their people, continually innovate to improve the customer experience, and operate efficiently and effectively.

Being an ECCCSA winner is a prestigious accolade that has proven to raise the profile of the contact centre operation, its capabilities and its stars.

 

Now in their 19th year, the programme is seeing incredible growth with 19 countries participating in 2018 and over 1,200 people attended the awards evening representing the most senior customer experience professionals in Europe, as well as key industry influencers on customer contact.

 

About CPM International Contact Centre – Barcelona

CPM Barcelona, as part of CPM Group and a member of the Omnicom Group, is an international contact centre delivering outsourced customer experience and sales solutions on an EMEA-wide basis.  CPM specialises in the delivery of omnichannel customer engagement solutions for global clients spanning High Tech, Consumer Electronics, FMCG, Retail and Travel industries and currently covers 22+ languages across 65 markets.

 

 

 

For further information, contact:

Rachel Doyle | M: +34 638 140 620 | E: Rachel.doyle@es.cpm-int.com |W: http://www.cpm-int.com/icc/

Huge congratulations to CPM France for being winners once again at the POPAI Awards Paris 2019 , in Paris for Merchandising

 

The merchandising department of CPM France received a Bronze Award for the 2019 edition of POPAI Awards Paris.

 

Popai Awards Bronze Cewe

 

The project presented by CPM France and CEWE was selected by the jury in the « Commercial performance of a merchandising operation » category, part of « Merchandising Concept Roll-out ».

 

For the 2019 edition of POPAI Awards Paris, CPM chose to present a major merchandising operation for a new client, CEWE, who faced a notoriety issue in 2018. Following this merchandising concept roll-out made by CPM France, CEWE’s turnover has increased by 7%!

 

Two years ago, for the first edition of « Merchandising concept roll0out », CPM France has won the silver award for the Imagine programme at Bricomarché.

 

This article is also available in French!

 

For more information on the services we provide and how we can help you sell more to your customers click here

October, 19th 2017 – Barcelona
CPM Barcelona named Best in Class in Social Media at UK CX Awards

 

We are thrilled to announce that CPM’s International Contact Centre in Barcelona took home GOLD at the UK CX Awards – for International Business – Best in Class – Innovation in Social Media, as a result of the amazing work undertaken by our CPM Social Media Team!

 

The CX Awards are a prestigious award body who undertake and annual awards process recognising innovation in customer experience throughout Europe.

 

Following a gruelling finalist presentation competing against 5 other shortlisted agencies; CPM were announced as category winners at an awards dinner soiree and ceremony held at Wembley in London last month.

 

This award recognizes CPM Barcelona for its forward-thinking and innovative approach to social media and social customer service. As customer experience specialists, CPM Barcelona delivers omnichannel customer service solutions for our blue-chip client portfolio, spanning 22+ languages and 65 markets.

 

“Winning the Innovation in Social Media Award is a testament to CPM Barcelona’s dedication and commitment to constantly innovate when it comes to customer experience, “says Fiona Whelan, Managing Director, CPM Barcelona.
“We place a heavy focus on innovation and future visioning to optimise digital channels and ensure continued service excellence as channels proliferate; securing customer brand loyalty and generating long-term relationships between our clients’ customers and their brands.”

 

CPM Barcelona is also in the running for 4 other contact centre awards at this year’s European Contact Centre and Customer Service Awards and CCA Global Excellence Awards. Winner announcements will take place in November at the gala dinner award ceremonies.

 

About CPM International Contact Centre – Barcelona
CPM Barcelona, as part of CPM Group and a member of the Omnicom Group, is an international contact centre delivering outsourced customer experience and sales solutions on an EMEA-wide basis. CPM specialises in the delivery of omnichannel customer engagement solutions for global clients spanning High Tech, Consumer Electronics, FMCG, Retail and Travel industries and currently covers 22+ languages across 65 markets.

 

For further information, contact:
Rachel Doyle | M: +34 638 140 620 | E: Rachel.doyle@es.cpm-int.com |W: https://www.cpm-int.com/icc/

 

Last Friday CPM Ireland won “Best Field Sales Team/Field Sales Support”, in conjunction with Britvic at the Checkout National FMCG Awards 2017!

 

This is the 2nd year in a row that CPM has taken away such a great accolade.

 

In 2016 we were fortunate to win with our CPM/GSK team and now for 2017 we take away the same award for our CPM/Britvic team. This truely solidifies the fact that we are leaders in the Irish Retail industry providing award winning outsourced sales teams to support multinational FMCG organisations!

 

We are very proud our CPM/Britvic team, who deliver such a high calibre of output on an ongoing basis.

Every year CPM works closely with Britvic to plan in-store execution for the annual Britvic campaign calendar. This is a core strategic plan which ensures that all sales and merchandising activities are executed to at minimum industry best standards.

 

This year has been no different with CPM/Britvic excelling in their results. We are immensely proud of our Sales team and Field Sales Support and the results they have achieved over the past 12 months and the influence they have had through the key in store relationships they have built.

 

As part of the strategy for this year in conjunction with Britvic our goal was to become the partner of choice within the Soft Drinks Category based on strong store relationships, influencing decisions through intelligent insights, and excellence in execution in all stores we service.

 

This as a team we have achieved through greater understanding of the market, further investment in learning and development to enhance the acumen of our sales team as well as hard work, ambition and creativity in store that ensures maximum customer engagement with our brands and by default sales growth on behalf of our retail partners.

 

We believe this clear strategic focus and the commitment and determination in achieving this is why our CPM/Britvic Team have been awarded the fantastic award of “Best Field Sales Team/Field Sales Support” at the Checkout National FMCG Awards 2017.

 

If you require Award Winning Sales Teams to support your brands in store contact us today.

 

And for more information on other winners at the prestigious Checkout National FMCG Awards 2017 Click Here

Irish checkout fmcg awards

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