Services
Sales

Field Sales

Tactical Sales Force

Syndicated Sales

Telesales

Telephone Account Management

Merchandising

Service Merchandising

Visual Merchandising

Online Merchandising – Detail

Product lancering

POS Merchandising

Consumer Activation

Active Selling

Sampling

Brand & Retail Activations

Online Sales

Shopt

Detail Online

Auditing

Crowdsourcing – CPMgo

Retail Auditing

Mystery Shopping

POS Compliance

Field Research

International Customer Experience Center

Sales Academy
Sectors
Retail

Consumer Electronics

Impulse

Health and Beauty

Automotive
Our Clients
Case Studies
About Us
Over ons

Onze Successen

MVO
Our People
Onze Mensen

CPM Jobs
News and Insights
Nieuws

Insight & Whitepapers
Contact
Contact opnemen

VIND EEN LOCATIE

landen

  GLOBAL

  AU

  BE

  CH

  FR

  DE

  ES

  HK

  IE

  IN

  IT

  NL

  SG

  TH

  UK

  VN

INTERNATIONAL CONTACT CENTRE

Bel ons op

+31 20 712 2000

Ik word graag terug gebeld

FIND AN OFFICE

Category Archives: Automotive

Case Studies

Goodyear

Sales Promotion

The challenge

Goodyear asked CPM Netherlands to help with the promotion of Goodyear tires at various dealers like Mercedes-Benz, Jaguar/Landrover and BMW. At first Goodyear needed market information before they could roll-out the promotion wave. For wave 1 the goal was to gather information by completing a survey per dealer. In the 2nd wave the promotion team did a promotion around a campaign, where dealers received a discount by ordering a certain amount of tires. The end goal for this promotion is to gather information, to increase the Goodyear visibility at the dealers and to promote the campaign, so the dealers will buy and sell more Goodyear tires.

Our Solution

We created a team of 2 enthusiastic female sales promoters. They received an intensive training, enough POS materials and a mini with Goodyear tires. In the first wave they asked the dealers to participate in a small survey. In this round they received information, so we could measure the potential for Goodyear at all the dealers. Based on this information we organized wave 2, where the promoters were able to place POS materials and sell in the campaign.

CPM Responsibilities:

Make the dealers participate in the survey
Create a sell-in plan based on the gathered information
Place POS materials
Sell-in the campaign

Results

We were able to explain the campaign at 89% of the visited dealers.
At 81% of the dealers we were able to talk about the market and the campaign
The outcome of the waves was so successful, that Goodyear decided to do 4 waves with CPM the next year

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Mercedes-Benz

Merchandising, Visual Merchandising

The challenge

Mercedes-Benz contacted CPM in the Netherlands, because they were looking for an outsourced sales agency, with the goal to continuously improve the look and feel of their dealerships in the Netherlands. This included supporting the dealers by implementing and (re)place seasonally all their POS materials in and around the dealers. In addition to providing a team of merchandisers CPM is also responsible for the implementation and the full coordination of this process.

Our Solution

We developed a dedicated and passionate team of visual merchandisers, including project coordination, reporting and coaching on the job.

CPM Responsibilities:

Performing the Visual merchandising activities in 3 rounds every year (spring, summer, autumn)
Collecting license plate information in-field
Merchandising activities:
- (Re)placement of visual in-store merchandising;
- (Re)placement of promotion displays;
- (Re)placement of car information stands;

Results

A well trained team with merchandise specialist for Mercedes-Benz
In 2.5 days we replace all banners at the Mercedes-Benz dealers in the Netherlands
This results in a high dealer satisfaction 3 times a year
A throughout report with all the results and pictures of the new banners, is shared with Mercedes-Benz after every cycle

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Case Studies

Bridgestone

Sales, Tactical Sales Force

The challenge

Bridgestone's Sales Manager contacted CPM in order to promote their new incentive programme, called AREA Bridgestone in the Netherlands. The goal was to get companies interested in joining the incentive programme. The tactical sales representatives visited the top 400 independent car dealers to promote and explain the programme supported by the distributor Inter-Sprint.

Our Solution

Setting a visit strategy and sharing ideas on how to approach this in the best way, we recruited, trained and developed a field team of 4 sales representatives. The responsibilities of the team where promoting the programme, provide education on the plan and how to use the programme, sell-in the programme and support on location the visibility of the programme using POS materials especially designed for the programme.

Results

Thanks to the outstanding enthusiasm and performance of the field team we realised an overwhelming result (ix 256) vs. the initial expectation of 25% that would likely participate.

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

Connect with us

Kanalen

Automotive

Wij bieden onze Automotive klanten een premium customer service en lead generatie via onze sales teams.

Wij hebben ruime ervaring binnen alle sectoren van de Automotive branche.
Zo bieden wij onze klanten een sterke mix van sales, merchandising, management, experiential marketing en consumer experience activiteiten.

Campagnes die we met ons Automotive team uitvoeren zijn gericht op sales, leads genereren, dealer engagement, pop-up stores, dealer auditing, incentive programma’s, Mystery shopping, showroom activatie en merchandising.

Met wie we samenwerken

Case studies

BMW Events 2016 & 2017

BMW Swiss Moto

BMW Zurich Film Festival

Federal Mogul Sales Force

Mercedes-Benz

Goodyear

Kennismaken?

Waarvoor mogen we contact met je opnemen?Alleen over dit onderwerpNieuwe producten en servicesMarketingNieuwsbriefNieuws en updatesVacatures

Vind een Sales Oplossing

Showreel

Hear more about how Predict helps our clients

Top

We gebruiken cookies om u de beste online ervaring te geven. Door akkoord te gaan, accepteert u het gebruik van cookies in overeenstemming met ons cookiebeleid.

Accepteren Weigeren

Privacy Settings

Privacy Settings saved!

CPM Benelux

Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Functional Performance/Analytics Social

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.

Technical Cookies

wordpress_test_cookie
wordpress_logged_in_
wordpress_sec

wordpress_test_cookie

wordpress_test_cookie

PHPSESSID

PHPSESSID

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

__cfruid

__cfruid

__unam

__unam

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

GPS

_gat_gtag_UA_2592650_12

_gat_gtag_UA_2592650_12

_gat_gtag_UA_2592650_1

_gat_gtag_UA_2592650_1

_gid

_gid

_gat

_gat

_ga

These cookies are used by Youtube, Google, Twitter, and Facebook to deliver adverts that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Google

SEARCH_SAMESITE
CONSENT
NID

Twitter

Youtube

PREF
VISITOR_INFO1_LIVE
YSC

Facebook

Edit | Quick Edit | Bin fr
wd

Decline all Services

Accept all Services

Please register your details

Please enter your details

Lost Password?

Reset Password

Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.

Don't have an account? Sign Up Already have an account? Login

Services

Sectors

Our Clients

About Us

Our People

News and Insights

Contact

Category Archives: Automotive

Automotive

Archives

Meta