CPM

Nog even geduld.... onze nieuwe website is onderweg Welkom bij CPM Nederland

Iedere dag doen wij waar we goed in zijn: verkopen. Wij verkopen voor onze klanten en doen dit met veel energie, enthousiasme en passie voor het salesvak!

Ons doel is om de business van onze klanten te laten groeien, door middel van inzicht om zo invloed te creëren en hiermee sales te genereren.

  • Dankzij het inzicht, de kracht van informatie en ervaring, kunnen toekomstige bedrijfsactiviteiten bepaald worden. 

  • Dankzij de invloed worden er een emotionele relatie, overtuigingen en gedragingen gecreëerd.

  • Samen zorgen het inzicht en de invloed voor de mogelijkheid om groei van de business van onze klanten te realiseren. De groei wordt gerealiseerd in combinatie met onze integrale benadering. De contactmomenten met onze klanten worden versmolten met elkaar en gaan face-to-face, digitaal en via de telefoon.


In 1936 is CPM opgericht. De letters CPM staat voor Counter Product Marketing. Als je in het jaar 1936 een winkel binnenstapte, dan zag je, in tegenstelling tot nu, een vrij kale ruimte met in het midden een reusachtige balie, de "counter", met daarachter allerlei producten opgeborgen. Door het belang van de "counter" rond 1936 werd het product alleen gepromoot door het op de "counter" te plaatsen.

Voor meer informatie, klik dan hier.



News Releases

Online retail is part of a consumer’s daily shopping habits; that is a fact. Without laboring on the numerous facts and figures available on online retail behaviours; I want to touch upon a few highlights when it comes to German consumer shopping habits. German consumers say that they have purchased more than 40% of their clothing and shoes online, whilst more than 50% of all domestic electrical devices have been purchased via this channel. Conversely, food and beverages are still showing the lowest online shopping rate of just 7%.

Our final Expert Speak of the year comes from Johann-Hinrich Nagel, CEO, CPM Germany Field Marketing. Johann looks at the latest hot trend in retail, pop up stores and examines why international brands are turning to pop up stores as a way to generate buzz, deliver a sensorial experience and drive increased sales opportunities.

This month, it’s up to Bastiaan van Houten, MD from CPM Netherlands, for our Expert Speak. In 2001, Bastiaan started his CPM career with a field job at Diageo and in 2004 moved into CPM’s Dutch head office for a role in direct sales. After various roles and positions, Bastiaan started Cosine Benelux in 2011 and merged this business in 2015 with CPM Netherlands.

Our latest CPM Expert Speak comes from Lorraine Butler, Managing Director of CPM Ireland. Lorraine has more than 20 years’ industry experience in highly targeted Sales industries. In this article, she analyses the importance and benefits of aligning Sales & Marketing Teams.


News Releases

Online retail is part of a consumer’s daily shopping habits; that is a fact. Without laboring on the numerous facts and figures available on online retail behaviours; I want to touch upon a few highlights when it comes to German consumer shopping habits. German consumers say that they have purchased more than 40% of their clothing and shoes online, whilst more than 50% of all domestic electrical devices have been purchased via this channel. Conversely, food and beverages are still showing the lowest online shopping rate of just 7%.


Our final Expert Speak of the year comes from Johann-Hinrich Nagel, CEO, CPM Germany Field Marketing. Johann looks at the latest hot trend in retail, pop up stores and examines why international brands are turning to pop up stores as a way to generate buzz, deliver a sensorial experience and drive increased sales opportunities.


This month, it’s up to Bastiaan van Houten, MD from CPM Netherlands, for our Expert Speak. In 2001, Bastiaan started his CPM career with a field job at Diageo and in 2004 moved into CPM’s Dutch head office for a role in direct sales. After various roles and positions, Bastiaan started Cosine Benelux in 2011 and merged this business in 2015 with CPM Netherlands.


Our latest CPM Expert Speak comes from Lorraine Butler, Managing Director of CPM Ireland. Lorraine has more than 20 years’ industry experience in highly targeted Sales industries. In this article, she analyses the importance and benefits of aligning Sales & Marketing Teams.


Nike - National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kellogg's BEST-IN-CLASS EMEA CONSUMER CARELINE Kimberly Clark Experiential Sales Promotions Sony Pan European Product & Promotional Fulfilment
High Performance Telesales Team Delivers Over 960,000 Product Sales For British Gas  Western Union Global Auditing, Training and Merchandising Programme across 32 Markets CPM manages entire Nokia Field Salesforce across 6 European markets 1200 Monthly Visits to Maximise Diageo In-store Brand Visibility
P&G - CPM Successfully Launches Lacoste New Fragrance, L1212 into the Market Eircom Award-Winning Business: Consumer Field Sales Team Nestle - Nescafe Dolce Gusto in-store experiential sales promotions Red Bull Nationwide Retail Auditing Programme
Staples USA nationwide retail auditing & Merchandising programme HTC in-store product training, 11,050 sessions per year Western union - delivering exceptional customer experience through bespoke elearning tool ASDA Instore Retail Activation increases availability to 94% on entry and 96% on exit
AGL Direct Sales Campaign Acquires over 2 million New Customers Kipling - CPM raise awareness and drive sales for new Wallflower range through European in-store sales promotions FrieslandCampina Sales Force Managed by CPM Sky Awesome Foursome 2013
JTI Mayfair In-store Promotions Kraft - Tassimo Sales Honda Cashback Promotion
Jabra Training Days in Dixon Tax Free Stores HP - Driving Windows 8 Adoption in DSGi over Christmas Babylicious - The Kids Food Company Cosmos Holiday Brochure Fulfilment