Category Archives: Mead Johnson


Case Studies
Mead Johnson

Consumer Activation, Sampling
The challenge

Mead Johnson appointed CPM India to carry out in store sampling activity in the modern trade channel to drive brand awareness and increase band visibility

Our Solution

Modern Trade Activation:

  • In Store Product Promotion by placing MT Consultants.
  • In Store consumer engagement.

Modern Trade Visibility Execution:

  • Production and delivery of Visibility trade elements.
  • Developing execution plan.
  • Ensuring quality production within TAT.
  • Logistic handling.
  • Final in store installation of element.

Promotional Activity Execution:

  • Wet sampling as per the agreed calendar.
  • Engaging with the TG for awareness and conversion.

Results

  • Increased foot prints in major cities
  • Consistent growth in Volume across months.
  • Differential of 21% growth in Promoter vs Non Promoter stores.
  • Installed 6 Gate Arch, 48 End Cap and 35 Floor Stack Units.
  • 525 man days of wet sampling executed.
  • Customer feedback duly captured and reported.

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